A recent article on http://www.abine.com about current online tracking practices highlights just how much information we may be giving out without our knowledge.
They have a nice infographic showing who may be tracking you, as well as some of the most common and simplest ways these companies track consumers.
Reasons for tracking are generally for advertisers to try and target people specifically and to build consumer ‘profiles’, but most people worry that these reasons are not always on the up and up.
In a questionnaire to Wall Street Journal readers, 60% said they worry ‘Tremendously’ about the loss of online privacy.
There are, of course, some simple steps you can sue to combat unwanted tracking and profiling. These include: Making sure your social networking sites privacy settings are set correctly, delete your information from companies that publicly sell it, running a free browser add-ons like DoNotTrackMe, and running a VPN like GoTrusted.
Running a VPN service will make you anonymous and prevent sites from targeting you by your geographic location as well as keeping you safe from sites that may try to view your browsing or buying habits online.